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Gus Fisher and El Jay : ウィキペディア英語版
Gus Fisher (fashion)

Gurshon "Gus" Fisher (11 December 1920 – 20 July 2010) was a philanthropist and leading figure in the New Zealand fashion industry. He headed the fashion house El Jay for 50 years, introducing Parisian style to New Zealand, and was the New Zealand agent for Christian Dior for 33 years from 1955 until 1988. In 2001 The University of Auckland opened the Gus Fisher Gallery, named after him in recognition of his contribution to the gallery. In 2010, Fisher and his wife Irene were the recipients of the fifth annual Arts Foundation of New Zealand Award for Patronage.
Gus had a love of beauty and he was a passionate collector of painting, sculpture and objects d'arte.〔Linda Tyler, 'In Generous Fashion', Art New Zealand, 135, Spring 2010, p.24〕
== Life ==
Fisher was born in Paraparaumu, New Zealand on 11 December 1920. He was the youngest of six children of parents Michael Fisher and Fanny Dabscheck. His father, Michael was a Jewish immigrant from Odessa in Russia. His mother, Fanny was the daughter of Russian Jews who had immigrated to Australia.〔de Pont, Doris. ''Looking Terrific: The Story of El Jay''. Auckland: The Centre for New Zealand Art Research and Discovery, National Institute of Creative Arts and Industries, and the New Zealand Fashion Museum, 2010.1〕 Gus was eight years younger than his eldest brother Sir Woolf Fisher, co-founder of Fisher and Paykel, the very successful whiteware company.
At 15, Gus left school and went to work for his second brother Louis Jacob (Lou). Lou founded El Jay (named after his initials) as a whiteware importing and distribution business. After the imposition of whiteware import tariffs Lou decided to diversify and began to manufacture women's clothing. This is where Gus Fisher excelled.〔Tyler, Linda, 'In Generous Fashion', Art New Zealand, 135, Spring 2010, p. 25.〕
Gus Fisher served in Tonga during World War II as a gunnery sergeant. He returned to Auckland in 1945 to become managing director of El Jay.〔

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